A SubID is a stable code linking a placement to the team taxonomy.
Finding lost attribution
Email addresses and phone numbers do not belong in tracking parameters.
A pre-launch test
tg_aug_kz_01 describes channel, month, GEO and variant; the mapping remains beside the campaign ID.
Why links must be separated
01
The public terms do not define the number or names of SubID parameters.
02
Do not modify the affiliate URL without confirming the supported syntax.
03
SubIDs should identify source, placement or creative without personal data.
Parameters worth retaining
- Use short immutable codes.
- Do not pass email addresses or phone numbers.
- Verify reporting visibility.
- Store the mapping with the campaign record.
Naming rules
A SubID should answer a defined question; otherwise the naming scheme quickly becomes noise.
Designing useful labels
First decide what each parameter must answer: property, placement, creative or audience. Use a short stable scheme and never include personal data. Verify that the SubID survives redirects and returns in the report or postback. If the team cannot understand a value without a separate lookup table, the naming system is too complicated.
Sources and review date
For “Using SubIDs without losing attribution”, the editorial team reviewed the official RioAff website, current T&C and available dashboard evidence. Last reviewed: 2026-08-06.
A practical naming scheme
Define sub1 as channel, sub2 as placement, sub3 as creative and sub4 as campaign, or document another consistent convention.
Do not put emails, phone numbers or other personal data in subids.
Frequently asked questions
Which values are appropriate for SubID parameters?
The public terms do not define the number or names of SubID parameters. This reflects public terms; account-specific rates and restrictions still require confirmation.
How can a stable campaign-code system be designed?
Use short immutable codes. This reflects public terms; account-specific rates and restrictions still require confirmation.
Why must personal data stay out of tracking parameters?
Email addresses and phone numbers do not belong in tracking parameters. This reflects public terms; account-specific rates and restrictions still require confirmation.