A search-term report reveals a RioBet brand query. The ad group is paused, brand variants enter the negative list, and the change history is retained as evidence of remediation.
Case conditions
Actual search terms, not only purchased keywords
Written RioAff brand-traffic restrictions
The date negatives were added
Campaign domains and creative inventory
Calculation
- Pause the affected ad group
- Add brand spellings and common typos as negatives
- Check domains and ads for official-site imitation
- Send a concise incident report to the manager
What could break the conclusion
- Assume broad match is safe because the purchased keyword is generic
- Use RioBet in a domain without written consent
- Restart before a clean search-term report
Why brand bidding is high risk
A RioBet query already expresses intent to find the brand, so buying it without permission crosses the offer boundary. Negative keywords, domain and display URL are checked before launch. A neutral review does not make a site an official representative.
The PPC check before launch
Add RioBet spelling variants as negatives and review search terms before increasing spend. The domain, display URL and ad copy must not imply official representation. An exception should exist only as written approval for the exact keyword set and property.
The same transparency applies to SEO. An independent review may discuss the program, but it should not disguise an information site as the official dashboard.
Broad match still requires search-term control
A generic purchased keyword can trigger a RioBet-branded query through broad match. Review the actual search-term report, not only the keyword list, and add brand spelling variants and common typos to negatives before scaling.
Also inspect the display URL, domain and ad copy. Even without direct brand bidding, an independent page should not create the impression that it is the official account or program website.
The incident is closed only after the search-term report is clean and the corrective steps are recorded. If brand traffic is prohibited, strong conversion does not make the traffic compliant.
Frequently asked questions
What counts as banned brand bidding in RioAff?
Buying ads on RioBet-branded keywords, plus using the brand in a domain or ad copy without written permission from the program.
Is adding negative keywords once at launch enough?
No, broad match types can expand your search terms later, so you need to review search terms regularly, not just at launch.
What happens if you violate the brand traffic ban?
Under the T&Cs, a violation can lead to commission being voided — a good conversion rate doesn't excuse it.